Upful Blends
Upful Blends creates and provides organic, wildcrafted, and ethically grown tea blends and supplements. Prior to signing with The Snow Agency, they managed their own internal marketing with mostly boosted posts and basic audience targeting strategies. Within six months of working with the Snow Agency, this client saw:
+91% Increase in Total Revenue
+141% Increase in Online Store Sessions
+64% Increase in Total Orders
We created a long-running video of the founder telling her inspiring story, specifically choosing production elements like simple edits and text captions to make sure it came across as raw and authentic. We repeated this format with two additional content angles: one explaining the negative side effects of pharmaceuticals and another promoting the benefits of natural alternatives that didn’t have those side effects. Showing audiences that nothing is outsourced increased the user’s trust in the brand and proved to be a key motivator for purchase.
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