ABOUT
Lani is a data-driven, strategic content leader. She has extensive experience creating, negotiating, and executing large-scale cross-platform media and partnerships. Lani is skilled at conceptualizing branded content through market research and ad development. Over the last few years, she's led teams that deliver winning content to Streaming Services, Enterprise, and Fortune 500 brands. She is a storytelling expert, connecting with the target audience and engaging in a meaningful way with consumers.
One of the most extraordinary abilities we have is the ability to connect. Connect with our family and friends, connect with our colleagues, and most importantly, connect with our target audience.
LANI’S MESSAGE
My name is Lani, and I’ve held those connections in high regard over the years. Once I entered the digital marketing world, I made it a part of my mission to combine my DTC knowledge with my creative strategy skillset, market research background, and love for building lasting connections through messaging.
Today, I’m ready to help you connect with your audience through creative and brand strategy.
AREAS OF EXPERTISE
CREATIVE STRATEGY & EXECUTION
LIFESTYLE & BEAUTY
HEALTH & WELLNESS
TECH
ENTERTAINMENT
Words of Kindness
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Lani is outstanding at bridging the gap between creative execution and performance analysis. She understands customer journeys, funnels, and has a complete grasp on how to inspire great creative that captivates clients and customers alike. She's really, really good at this stuff. It's freaky.
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One of the main things I learned from Lani is how to be a value-based Creative Strategist and bring that value to a client, team, or project.
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Lani has a knack for both creative and social media strategy, which often resulted in increased efficiency and improved team dynamics.
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Connect
laniakingbade@gmail.com
Miami | New Jersey | New York | Everywhere