MAJOR WINS.
Over the last few years, I've worked with various brands on building their Creative Strategy: in both a Paid and Organic capacity. Nearly four years ago, I was tasked with starting and growing the Creative Department at a DTC Agency. My most recent title is Creative Director. Below are a few of the most memorable brands myself and my team have worked with.
Things I did: THAT!
Major Wins
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Major Wins 〰️
Hollywood Hair Bar.
Arrae.
Upful Blends.
VeeFresh.
Let’s Disco.
FX-Eyes.
Urban Hydration.
Vanity Planet.
Ling Skincare.
Saranghae.
Klora.
Kickit.
Nori.
Vintage Foundry.
Beauty.
I enjoy all industries I work with, but my favorite has to be beauty! As a woman and a consumer, I’ve watched how the beauty industry guides decisions daily. Ever-changing and layered, I’ve found many ways to connect to my client’s target audience as if they were my own. The personal beauty stories I’ve associated with over the years then became the strategy I implement on my clients. Here are some of the best parts of that process and me.
Health, Wellness, & More.
Through my years of working with various Health & Wellness clients, I’ve created and led teams to assemble content highlighting clear user pain points, unique selling product selling points, and necessary features/benefits. I had one goal throughout all strategies: how can we show the audience that they cannot live without this product?
