II had the pleasure of working with Vee Fresh through a service I created at the Agency called “Creatives as a Service”. Vee Fresh's existing media buying team came to me specifically for creative strategy and ad creation. They had previous experience working with influencers but have had trouble with their creative development.

Through this service, clients were able to get creative strategies and video iterations from me and run these ads with their existing media buying team. My main goal(s) for this client was the following:

Maintain brand identity throughout creative requests.

Take the data delivered by the Vee Fresh team and interpret it into creatives that convert on the FB Platform.

Maintain healthy communication between client and myself to ensure creative goals were understood and then met.

Market Research was conducted, and creatives were delivered weekly and highlighted various personas, audiences, and pain points.