FX- Eyes is an international, beauty related tool meant to enhance the face shape by lifting the eyes to provide a fox-eye effect. They goals when working with my team and I were to grow their consumer base and increase purchases through Paid Social Creative Strategy and Organic Social Media Strategy. Because I spearhead both departments, I was able to ensure a linear campaign across platforms and that all content maintain the appropriate branding. Within 3 months, we were able to:

Increase the organic following by 215%.

Build organic community and rebrand the IG and pivoting away from the negative feedback.

Deliver native and branded style ads highlighting USPs to client.\