Urban Hydration
Urban Hydration is a black, woman-owned hair and skincare brand. While not new to the e-commerce space, this client expanded their product line from online to in-store as well. It was very important to them that the creatives made aligned with both online sales goals and in-store brand recognition goals.
My main goal(s) for this client was the following:
Maintain brand identity throughout creative requests.
Take the data delivered by the Vee Fresh team and interpret it into creatives that convert on the FB Platform.
Maintain healthy communication between client and myself to ensure creative goals were understood and then met.
For this client, I had the opportunity to leverage both Direct Response Strategy and Brand Marketing Strategy to deliver the client and multi-layered campaign plan. I needed to meet UH’s target audience, showing them that UH’s product line answered their pain points while up-keeping brand identity and aligning trends.
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